Content strategy, YouTube and sales funnel · Luyten Gallery
Luyten Gallery Case Study
From editorial channel to sales funnel: contemporary figurative painting with its own digital strategy.
I design and lead content growth and digital acquisition for Luyten Gallery, an online publishing platform about contemporary figurative painting.
Book a call
The project
Luyten Gallery is an online publishing platform specializing in contemporary figurative painting. It's not a commercial gallery and doesn't represent artists: its value is curatorial judgment — in-depth content about artists and their work through its Magazine, its YouTube channel and a monthly newsletter, aimed at collectors, art enthusiasts and artists.
luytengallery.comThe challenge
Building audience and trust in a highly specialized niche without falling into generic "art tips" content, and turning that audience into a real business structure — not just visits or followers.
My role — strategy and execution
- I designed the content strategy and editorial calendar for the Magazine and the YouTube channel, with a curatorial approach: analysis of work and artist, not superficial coverage.
- I led the growth of the YouTube channel as the main engine of discovery and brand trust.
- I designed the acquisition funnel: "Free Resources" as the entry lead magnet, "PRO Tools" as the paid offer, a monthly newsletter as the retention channel.
- I launched the online store integrated into the platform, connecting editorial content with a direct revenue stream.
Results
4
integrated content channels — website, Magazine, YouTube, newsletter
2
business lines — Free Resources + PRO Tools
Monthly
curated newsletter
In-house
online store built into the platform
The result
Luyten Gallery shows I can build a complete acquisition-to-sale funnel —from editorial content to paying customer— in a niche market where trust is earned through judgment, not volume.
Is your company at the same point? Let's talk.
or write to me directly at info@grooow.es
Prefer to write?
Tell me in a couple of lines and I'll get back to you myself.