Diego Serrano · Grooow

BeDeO: from 10 to 53 projects without growing the team

From 10 to 53 parallel projects. Without adding people to the team.

How BeDeO, an interior design studio in Lleida, went on to manage 5 times more projects with the same Office Manager.

BeDeO website: living and dining room of a home designed by the studio

The client

BeDeO is an interior design studio based in Lleida, made up of 18 people. They design and execute residential and commercial projects, with a fast-growing client portfolio.

bedeo.es

The starting point

When we started working together, BeDeO was managing around 10 projects in parallel, coordinated manually across the team. Without a shared system, each project owner depended on constant validation and the team's collective memory to know the status of every job. The growth of the client portfolio was beginning to outpace the informal system holding the operation together.

How I worked

Step 1

Strategy

An honest diagnosis of the operation and a prioritised roadmap: what to sort out first so BeDeO could grow without overloading the team.

Step 2

Operations

A full map of people, processes and tools, and the whole studio in a single system: projects, HR, invoicing, purchasing and time tracking.

Step 3

Applied AI

AI agents for quotes and tenders, plus a digital acquisition channel, working in the team's day-to-day.

Ecosystem diagnosis

Map of BeDeO's ecosystem: people, processes and tools and how they connect

Full map of BeDeO's people, processes and tools, produced during the process phase (simulated image for privacy reasons).

In implementation

AI quoting agent

AI-assisted automation to generate and adjust quotes for interior design projects, reducing preparation time and manual errors.

AI-assisted tender analysis

A support system to evaluate tenders and quickly spot the opportunities that best fit BeDeO's profile.

AI-powered digital acquisition

Applying AI to the acquisition channel (SEO, SEM and content) so BeDeO's team can sustain it without depending on an agency.

Tools used

Results after 6 months

×5

Parallel projects — from 10 to 53 — with a single Office Manager

×6

Autonomous project owners. The team runs projects without needing constant validation

-30%

Reduction in dead time between phases through better planning and coordination

100%

Whole team on a single system from scratch: projects, HR, invoicing, purchasing and time tracking

Who I am

I'm Diego Serrano: artist, designer and entrepreneur. For 25 years I've created and run studios and creative businesses, and today I put that method at the service of other studios.

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