Free resource
The MBA on one page.
The 53 business school concepts I actually use to bring order to a company and decide where AI makes sense. Each one with what it means, what it is for and when to use it. Made to print on A3 and keep within reach.
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What's inside.
Five areas, the same ones I look at when I walk into a company. A few examples:
Method and processes
AS IS → TO BE → TO DO
How it works today, how it should work and the plan to get there.
Process map · BPMN
The flow diagram, with one lane per person or team.
Bottleneck · TOC
The step that limits the whole system. Fix that first.
Strategy and offer
Value proposition
What problem you solve, for whom and why you.
ICP · buyer persona
The ideal customer (company) and the person who decides inside it.
North Star Metric
The one indicator that tells you whether the company is moving forward.
Marketing and sales
Funnel · TOFU/MOFU/BOFU
Discover, consider, decide: different content for each stage.
CRM · pipeline
Your customer base and opportunities by stage, each with its next step.
CAC · LTV
What it costs to win a customer and what they bring over the whole relationship.
Finance and operations
P&L · income statement
Revenue minus costs, per period: the company's numbers.
Gross · contribution margin
What is left after the direct cost of what you sold.
Cash flow · treasury
The money coming in and going out. You can make a profit and still run out of cash.
AI and change management
CAIO
The person accountable for AI delivering value, under control and measured.
Use case
A specific business problem that AI solves, with a metric.
Shadow AI
The AI your team already uses outside the company's control.
Who wrote it
Diego Serrano, Growth & Innovation Advisor. 25 years founding and running companies (SerranoBrothers, Broomx Technologies), from zero to over €4M in revenue and operations in 24 countries.
More about meShall we talk about your company?
If, reading it, you spot something in your company that isn't quite working, a 30-minute conversation is usually enough to see where to start.
Let's talk about your company